We're here to make the world a kinder place.
Good and Kind is a digital platform to inspire and motivate you to do kind things for others. We host more than 100 small acts of kindness. Each act makes a small difference to people and planet.
By taking part and embracing kindness, it can also have a profound and positive impact on you. People who do good and kind things for others are more satisfied with life. It's a fact.
Most of us think we are kind. But how kind are we really? Good and Kind challenges people to challenge themselves by completing as many acts as possible. And because we think kindness deserves reward, we have teamed up with a few decent brands who share the same vision as us to offer rewards for good and kind behaviour.